Overview
Purpose
At River Rage, we are prepared to deliver the adrenaline rush our customers crave. Our experienced guides and staff will help them customize their rafting experience to match their thrill level.
Audience
Who are the target customers? Describe their life (or business) situation (age, financial situation, interests, and so on).
Our customers are 18 or older. They live life on the edge and need a good thrill. If they can pay, we can deliver.
What do they want?
They want to feel like they've been injected with an epipen without having to deal with the expense or experience of a hospital visit.
What do they expect to find or what questions will be answered by them accessing the website?
Customers will find example trips and costs, as well as links to ask questions or book their next trip.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:https://coolors.co/0b0014-c44536-e4ff1a-edf7f6
- Primary—#0B0014 Licorice
- Secondary—#C44536 Persian Red
- Accent 1—#E4FF1A Lemon Lime
- Accent 2—#EDF7F6 Azure (web)
Typography
Headings Example Font
Normal Text/Paragraph Example Font
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Colored Callout Example Font
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Navigation
Wireframes
Home Page Wireframe
About Us Wireframe
